SANTA CLARA, CA–July 23, 2018 — Baffle, an advanced data protection company, announced that CRN®, a brand of The Channel Company, has named Baffle to its 2018 Emerging Vendors list in the Security category. This list recognizes recently founded, up-and-coming technology suppliers who are shaping the future of the IT channel through unique technological innovations.
The list is divided into seven categories: Cloud, Data Center, Security, Big Data, Unified Communications, Internet of Things (IoT) and Storage. In addition to celebrating these notable companies, the Emerging Vendors list serves as a valuable resource for solution providers looking to expand their portfolios with cutting-edge technology.
Baffle was established to combat the increasing cyber threats to enterprise assets in public and private clouds. The company’s Advanced Data Protection Service is the first to allow wildcard search of AES encrypted data without requiring any application rewrites. Rather than investing resources to rewrite applications to secure their code, companies can use Baffle to simply and easily implement a data security model in which their data is never decrypted, including when it is being processed.
“This award comes on the heels of our recognition from Red Herring as one of most exciting and innovative private technology companies in the country – and for good reason,” said Ameesh Divatia, co-founder and CEO of Baffle. “We eliminate the impact of the inevitable security mistake or breach and safely accelerate cloud migration, big data analytics and data sharing initiatives. Until now, encryption has been too complicated to deploy and manage, wasn’t designed for the scale and diversity of big data and the cloud—and is notorious for breaking applications. Our system can protect data that’s stored on premises or in the cloud, and Baffle is the only company that can enable encryption of data at rest, in use, in memory and in the search index without decrypting the data.”
“The technology suppliers on CRN’s 2018 Emerging Vendors list are creating a bright future for the IT channel, aggressively developing products to meet complex IT market demands, while positively impacting the bottom line of solution providers,” said Bob Skelley, CEO, The Channel Company. “The array of leading-edge products delivered by these organizations will have a lasting impact on the channel for years to come.”
The Emerging Vendors: Security list will be featured online at www.crn.com/emergingvendors.
About The Channel Company
The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers and end users. Backed by more than 30 years of unequaled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace. www.thechannelco.com
Baffle, the application data protection company, prevents data breaches by securing the end-to-end data access model for applications and databases. Using this method, the technology protects against some of the most recent high-profile attacks and vulnerabilities – including Spectre and Meltdown. With its patent-pending technology, Baffle is the only company that can enable encryption of data at rest, in use, in memory and in the search index without impacting the application using AES encryption. Baffle is also the first company to enable secure data processing on a commercial application and database to guarantee data protection. Baffle has raised $10.5 million of financing; its investors include True Ventures, Envision Ventures, ServiceNow Ventures [NYSE: NOW], Thomvest Ventures, Engineering Capital, and Industry Ventures.
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