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Baffle Brings the Holy Grail of Encryption to Amazon RDS

Baffle and AWS

The First and Only Solution to Power Advanced Reporting and Analytics on De-identified and Encrypted Data on Amazon RDS


SANTA CLARA, Calif.—June 2, 2021Baffle, Inc., a cloud data protection company, today announced it has extended its advanced multiparty compute capabilities to support Amazon Relational Database Service (Amazon RDS). An AWS Technology Partner, Baffle Data Protection Services (DPS) enables de-identification, encryption, and masking of data in the cloud to ensure compliance with data privacy regulations and reduce the risk of data breaches and leaks.

Baffle is the first and only vendor that allows customers to migrate data to the cloud, simultaneously de-identify the data, and seamlessly facilitate reporting and analytics on Amazon RDS. This comprehensive data protection capability operates with no impact on business intelligence or analyst functions. Baffle’s secure computation capability simplifies data protection by addressing customer concerns over exposed data in cloud database platforms. The solution leaves data de-identified in Amazon RDS and still allows operations, reporting, and computation to occur. Baffle DPS enables customers to not only accelerate their move to the cloud to deliver agility and speed to the business, but also enable a cloud-native, data security model.

“Organizations are consolidating their data to the cloud at a record pace, and according to Gartner, 75% of all data will be in the cloud by 2022,” said Ameesh Divatia, Baffle’s co-founder and CEO. “Baffle is thrilled to bring its advanced secure computation capabilities to Amazon RDS to help further accelerate the adoption of AWS cloud services and ensure data privacy.”

Learn how Baffle Data Protection Services integrates with Amazon environments to more easily and confidently migrate, store, and share cloud data.



About Baffle

Baffle secures data in the cloud and when shared across the entire analytics pipeline with no performance impact on the user experience. Proven in large-scale environments, only the Baffle Data Protection Services de-identifies sensitive information with zero application changes so companies can responsibly move more data, faster, to the cloud for privacy-preserving analytics in artificial intelligence (AI) and machine learning (ML). Investors include True Ventures, Clearvision Ventures, ServiceNow Ventures [NYSE: NOW], Greenspring Associates, Thomvest Ventures, Engineering Capital, Industry Ventures, and Triphammer Ventures. Follow us on Twitter and LinkedIn.



Davida Dinerman

Look Left Marketing

[email protected]

(508) 561-4263

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No application code modification required


Deploy in hours not weeks


One solution for masking, tokenization, and encryption


AES cryptographic protection


No impact to user experience