Baffle Chosen as Red Herring North America 100 Winner

June 27, 2018


Advanced Data Protection Leader Recognized for Innovation in Cybersecurity

Santa Clara, CAJune 26, 2018Baffle™, an advanced data protection company, announced it has received Red Herring’s Top 100 North America award, a prestigious honor recognizing the continent’s most exciting and innovative private technology companies.

The winners, celebrated at a special awards ceremony at the Marina Del Rey Hotel, have been chosen from thousands of entrants, whittled down to hundreds making the trip to California. The ceremony, led by Red Herring chairman Alex Vieux, was preceded by two days of keynote speeches, discussions and finalist presentations.

Companies were judged by industry experts, insiders and journalists on a wide variety of criteria including financial performance, innovation, business strategy and market penetration. Winners ran the gamut of verticals, from fintech and marketing to security, IoT and many more.

“We’re honored to be chosen as a winner of the Red Herring Top 100 North America,” said Ameesh Divatia, co-founder and CEO of Baffle. “Our groundbreaking encryption technology enables secure computation to help organizations protect data without breaking applications or business processes.  This makes data breaches irrelevant by ensuring that data is protected on-premise or in the cloud, and also in memory and in use to mitigate highly privileged or advanced attacks.”

Red Herring’s editors have been evaluating the world’s startups and tech companies for over two decades. It gives them the ability to see through the industry’s hype, to pick firms that will continue on a trajectory to success. Brands such as Alibaba, Google, Kakao, Skype, Spotify, Twitter and YouTube have all been singled out in Red Herring’s storied history.

Baffle was founded in 2015 to combat the increasing cyber threats to enterprise assets in public and private clouds. The company’s Advanced Data Protection Service is the first to allow wildcard search of AES encrypted data. Baffle is the only vendor that can enable this method of secure computation without requiring any application rewrites. Rather than investing time, money and other resources to rewrite applications to secure their code, companies can use Baffle to simply and easily implement a data security model where their data is never encrypted. Baffle helps reinforce compliance with GDPR (Article 25) by providing strong technical controls to ensure data privacy for in use and in memory data.

“2018’s crop of Top 100 winners has been among our most intriguing yet,” said Vieux. “North America has led the way in tech for so many years, and to see such unique, pioneering entrepreneurs and companies here in California, which is in many ways the heartland of the industry, has been a thrilling experience. What has excited me most is to see so many people forging niches in high-tech and cutting-edge sectors. Some of the technical wizardry and first-rate business models on show here at the conference has been fantastic to learn about. We believe Baffle embodies the drive, skill and passion on which tech thrives. Baffle should be proud of its achievement: the competition was incredibly strong.”

Following its Top 100 win, Baffle is invited to present at the Top 100 Global event in October. Red Herring is dedicated to supporting Baffle’s continued path to success and innovation.

About Baffle

Baffle, the application data protection company, prevents data breaches by securing the end-to-end data access model for applications and databases. Using this method, the technology protects against some of the most recent high-profile attacks and vulnerabilities -including Spectre and Meltdown. With its patent-pending technology, Baffle is the only company that can enable encryption of data at-rest, in use, in memory and in the search index without impacting the application using AES encryption.

Baffle is also the first company to enable secure data processing on a commercial application and database to guarantee data protection. Baffle has raised $10.5 million of financing; its investors include True Ventures, Envision Ventures, ServiceNow Ventures [NYSE: NOW], Thomvest Ventures, Engineering Capital, and Industry Ventures.


Tommy Owens
Look Left Marketing
[email protected]
(415) 640-4799