If you operate a business in California, you know that the California Consumer Privacy Act (CCPA) became law on January 1 this year. Similar to the EU’s General Data Protection Regulation (GDPR), the CCPA seeks to offer the state’s consumers greater control over the sharing of their personal information by businesses. For example, consumers can request to see how companies use their data and even opt-out of having their data sold.
Despite the regulation’s intention of better protecting consumer privacy, many businesses are finding it difficult to fully understand whether they are covered by the law—meaning whether they are required to comply with it. Further, there are even more questions about how the law will actually be enforced and what businesses should do to remain compliant. Gaining greater insight into these queries will help organizations take the appropriate next steps and avoid the dreaded civil action and financial penalties.