Baffle lands $20M Series B to simplify data-centric encryption
California-based Baffle, a startup that aims to prevent data breaches by keeping data encrypted from production through processing, has raised $20 million in Series B funding.
Baffle was founded in 2015 to help thwart the increasing threats to enterprise assets in public and private clouds. Unlike many solutions that only encrypt data in-transit and at-rest, Baffle’s solution keeps data encrypted while it’s being processed by databases and applications through a “security mesh” that de-identifies sensitive data that it claims offers no performance impact to customers.
The startup says its goal is to make data breaches “irrelevant” by efficiently encrypting data wherever it may be, so that even if there is a security breach, the data will be unavailable and unusable by hackers.
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