Baffle Launches Data Discovery for GenAI to Help Organizations Safeguard Data and Meet Privacy Regulations
Platform now leverages AI to detect and protect confidential data for GenAI applications and services
SANTA CLARA, Calif. – January 14, 2025 — Baffle, the easiest way to protect sensitive data, today announced data discovery, an easy-to-use tool for identifying Personally Identifiable Information (PII) used for GenAI. With many organizations using confidential data in their GenAI use cases, it can be challenging to uncover all PII in source and intermediary data stores and protect that data properly. Data discovery helps identify where that data is and reduces the risk of exposing that data by applying necessary security protections to that data, ensuring compliance with regulations.
Today, organizations are required to manually evaluate all of their data stores to identify where PII is stored and then apply security rules. Baffle automates that process by using AI to identify where PII is stored and simplifies the creation, use, and management of Named Entity Recognition (NER) models, streamlining the process and feeding information directly into data security policies to protect the PII data.
“Most organizations are racing to implement their GenAI use cases but it can be difficult to protect their data and meet existing compliance regulations,” said Ameesh Divatia, co-founder and CEO of Baffle. “Baffle’s cutting-edge data discovery leverages AI to ensure PII is protected and in compliance with privacy regulations.”
Additionally, existing data discovery tools can require organizations to write their own Regex rules, which requires an additional level of management and maintenance. With Baffle, PIIs can be detected without the need to write cumbersome RegEx rules , making it easy for InfoSec teams to find and protect data and meet all compliance requirements.
With Data Discovery for GenAI, Baffle customers will benefit from:
- An AI-powered approach to identify PII data, eliminating the need to manually write detection rules and ensuring up-to-date, accurate identification.
- The ability to integrate identified PII data into existing data protection policies for seamless compliance management.
- Easy and secure deployment directly within your VPC, ensuring no data or metadata is sent outside your firewall, maintaining complete privacy and security.
Baffle is the easiest way to protect regulated data for GenAI, whether it is at rest, in use, or in transit. Baffle delivers an enterprise-class data security platform that secures both unstructured and structured data stores with “no code” changes. The solution supports masking, tokenization, and encryption with role-based access control enforced at the field level.
To learn more about Baffle’s data discovery tool, please join the webinar on January 30, 2025 or visit: https://baffle.io/.
About Baffle
Baffle is the easiest way to protect sensitive data for GenAI. We are the only security platform that cryptographically protects the data itself as it’s created, used, and shared, providing auditable protection of structured and unstructured data throughout the GenAI pipeline, from data sources to applications. Baffle’s no-code solution masks, tokenizes, and encrypts data without application changes or impacting the user experience. With Baffle, enterprises easily meet compliance controls and security mandates and reduce the effort and cost of protecting sensitive information to eliminate the impact of data breaches. Investors include Celesta Venture Capital, National Grid Partners, Lytical Ventures, Nepenthe Capital, True Ventures, Greenspring Associates, Clearvision Ventures, Engineering Capital, Triphammer Venture, ServiceNow Ventures [NYSE: NOW], Thomvest Ventures, and Industry Ventures.
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