Cloud Data Protection Platform

Baffle enables data-centric protection at the field and row level to protect your data in the cloud

Baffle provides a comprehensive Cloud Data Encryption Platform for data security

Within the context of the Shared Responsibility Model, the cloud provider      is responsible for protecting the infrastructure that runs all of the cloud services offered by the provider. The customer is responsible, however, for protecting the data that they put in the cloud provider’s environment.

Baffle provides a comprehensive Cloud Data Protection Platform (CDPP) to help protect your data in the cloud. Baffle’s solution simplifies encryption, tokenization, and masking of your data in the cloud without requiring any application code modification or embedded SDKs.

The technology integrates seamlessly with cloud native services and vastly simplifies tokenization and cloud encryption to enable a data-centric security model. The CDPP goes beyond disk and container-based encryption methods, which many security practitioners mistakenly believe is adequate to protect their data for cloud computing. In today's world of sophisticated cyberattacks and data theft, sensitive data needs to be protected by data-centric methods.

CDPP and data-centric security methods operate as a last line of defense in a zero trust security posture.  Within the context of zero trust, one assumes that no user or device can be trusted, and this approach assumes that attackers are already present in the network.  Data-centric security assumes that the same attacker will access your data stores and is integral to protecting your data from attackers, because even when accessed, the data cannot be read as it is encrypted or masked.

Overall, cloud data encryption, tokenization, and masking is becoming the standard for businesses secure data and protect resources from outside threats. For Baffle clients, they can align security with business and devops initiatives to move more workloads to cloud, faster.

Baffle is on a mission to deliver universal data protection to protect data wherever it lives. By assuming that breaches will happen, Baffle does all it can to ensure unprotected data is never available to an attacker. The company does this by strengthening cloud data security and offering cloud encryption, tokenization, and masking capabilities that protect sensitive data and mitigate the risks of data theft.

Baffle was founded as a means to battle the increasing threats to enterprise assets in public clouds and private clouds. Our team has strong backgrounds in cloud data encryption, cyber-security, cryptography, storage, and enterprise infrastructure design. Baffle is pioneering a solution that makes data breaches irrelevant by keeping cloud data protected from production through processing.

Read more here on how at-rest encryption and transparent data encryption (TDE) do absolutely nothing to protect data in cloud storage against a modern day hack.

Baffle's data-centric approach combines access monitoring and field-level encryption to provide you with an end-to-end security model to protect against large-scale data breaches.

Baffle’s unique Record Level Encryption (RLE) protects data in multi-tenant SaaS environments and provides granular entitlements to data in co-mingled data stores.

The listing to the right is a partial listing of cloud services that Baffle supports.

Watch this webinar to learn how data can be easily de-identified as part of your data pipeline as it is staged for use in Snowflake or Amazon Redshift.

CDPP control hierarchy


Baffle supports the following Infrastructure-as-a-Service (IaaS) providers and deployments:

  • Amazon Web Services (AWS)
  • Microsoft Azure
  • Google Compute Platform (GCP)
  • Docker, Kubernetes and container-based deployments

Within AWS, Baffle supports the following platforms and services:

  • AWS Aurora MySQL and Postgres
  • AWS RDS - MS SQL, MySQL, MariaDB, Postgres
  • AWS S3 Object Encryption
  • AWS S3 Data Pipeline Encryption
  • AWS CloudHSM
  • AWS Lambda
  • AWS ECS Fargate
  • AWS Secrets Manager
  • AWS Elastic Load Balancer
  • AWS Auto Scaling

Equivalent support is offered on other cloud providers.

workiva logo

“Customers are demanding support for Bring Your Own Key (BYOK) to enable ownership of their encryption key material and have control over their data with revocation rights. Workiva is building AWS KMS key management into the core of our platform, where customers can bring in encryption key material and manage it, and then use those keys in conjunction with Baffle. The joint solution requires no large-scale architectural overhauls or application changes, or dedicated databases per tenant. As a result, development time is instead being spent adding even higher value add enhancements instead of modifying the architecture and application, and Baffle allows us to execute on that vision.”

Security Architect, Workiva

Related Resources

Cloud Data Risk: How to Better Protect Your Data in the Cloud

Watch the webinar on Cloud Data Risk: How to Better Protect Your Data in the Cloud. It will cover key tenets of modern data privacy regulations within the context of security controls that are currently available and can be operationalized to improve your company's security posture.

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Cloud Misconfigurations: A Surging, but Overlooked Threat

Enterprises continue to migrate their workloads to the cloud with the promise of lower costs, increased agility and greater flexibility. But cloud migration also brings risks, as misconfigured cloud services are one of the fastest-growing sources of data breaches.

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Weaving Privacy And Security Into Cloud Migration Is Not Negotiable

A recent study of CIOs offered good news for those concerned about data protection. It reported that 86% of respondents are now viewing security as a higher budget priority, with 68 percent placing the cloud as a higher budget priority.

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Our Solution

Baffle delivers an enterprise level transparent data security mesh that secures data at the field or file level via a "no code" model.  The solution supports tokenization, format preserving encryption (FPE), database and file AES-256 encryption, privacy preserving analytics and access control. As a transparent solution, cloud native services are easily supported with almost no performance or functionality impact.

Icon Simplified


No application code modification

Icon Fast


Virtually no performance

Icon Seamless


Integrates easily into your

Icon Secure


AES encryption in memory, in use,
and at-rest

Schedule a live demo with one of our solutions experts to get answers to your questions