Baffle Adaptive Data Security Expands to Amazon Redshift Data Warehouses

January 28, 2021

Baffle Fills the Gap for Data Pipeline Security to Enable Privacy Preserving Analytics 

SANTA CLARA, Calif.—January 28, 2021Baffle, Inc., a cloud data protection company, today announced that its Data Protection Services (DPS) supports data de-identification, dynamic data masking and adaptive data security controls for Amazon Redshift. Baffle DPS is the only solution that provides seamless integration with AWS Database Migration Services, AWS Glue, AWS S3 and Redshift without any code changes to provide end-to-end protection of the modern data pipeline.  

Without any performance impact on the user experience, more than tens of thousands of Redshift customers can now leverage Baffle’s transparent data security mesh to secure every step of the data pipeline as source data is migrated to Redshift and used for data analytics. 

Baffle DPS seamlessly de-identifies data as it is migrated to the Redshift environment, and offers a selective re-identification for authorized users while enabling a customer-owned BYOK or HYOK model. This allows companies to gain the full value and insights from sensitive data in the cloud for business operations while ensuring industry and regulatory compliance.

Data is the new oil and the heart of innovation. As companies collect, move and analyze more data, they open themselves to further risk,” said Ameesh Divatia, co-founder and CEO, Baffle. “Baffle instantly protects data at every stage of the data pipeline to multiple cloud storage, staging and analytics platforms. By adding Baffle’s transparent data protection layer, enterprises keep pace with the diversity of cloud data models while deriving value out of their data.”

Baffle’s support for Redshift along with a broad range of other Amazon Web Services is another example of its commitment to expanding its cloud data protection strategy, allowing customers to maintain the high level of data security and privacy they need to stay competitive. For more information, visit


About Baffle

Baffle protects data in the cloud. The Baffle Data Protection Service (DPS) protects information as it is ingested into the cloud and then shared and consumed securely by applications. With a no-code, simple-to-deploy security mesh, Baffle de-identifies sensitive data at cloud scale with no performance impact on the customer experience. This lets companies confidently race to the cloud and responsibly harness more data, faster, for business benefit while still safeguarding privacy. Baffle’s product is deployed in production environments of financial services, healthcare, retail and industrial customers across multiple public cloud providers.

Investors include True Ventures, Clearvision Ventures, ServiceNow Ventures [NYSE: NOW], Greenspring Associates, Thomvest Ventures, Engineering Capital, Industry Ventures and Triphammer Ventures. Follow us on Twitter and LinkedIn.



Davida Dinerman

Look Left Marketing

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