Baffle Announces New Capability to Secure Data as it Moves Through the Cloud for GenAI

April 10, 2024

Organizations are now able to protect structured and unstructured data at all times and maintain global compliance and privacy regulations 


SANTA CLARA, Calif. – April 10, 2024Baffle, the easiest way to protect sensitive data, today announced new capabilities that allow organizations to secure structured and unstructured data when moving to and across the cloud. As organizations increasingly adopt GenAI, more and more data is being moved across the cloud, resulting in organizations needing to ensure privacy and review security practices to ensure that all data complies with relevant privacy regulations across regions. 

“The ability to move files has been around for quite some time,” said Ameesh Divatia, founder and CEO of Baffle. “The explosion of data as GenAI tools have infiltrated all aspects of life has created the need to move data more efficiently and securely. Securing unstructured data at the file or field level creates a unique challenge for organizations trying to get the most out of their data especially with the complexity of various file formats across multiple locations. Protecting that data is paramount, and with our latest offering, data can be moved to and within the cloud while meeting all compliance requirements globally for analytics and AI.”

Deloitte estimates that by 2025, our global data volume will reach 175 zettabytes. With this increase in data volume, organizations have modernized their file transfer process in the cloud, and security teams are reevaluating security practices to protect data in one location and ensure compliance with relevant regulations as that data moves. With the new capabilities announced today, Baffle is able to protect sensitive data at all times while maintaining compliance requirements and increasing data utility.

Baffle provides organizations with the ability to move data to the cloud that is:

  • Easy – Baffle integrates seamlessly into existing processes, and no changes to operational processes are required.
  • Secure – Baffle protects information at the field level for unstructured, semi-structured, and structured files. Advanced access control actively enforces compliance with privacy regulations at the endpoint of the receiving system.
  • Flexible – Baffle can be customized to protect information in non-standard file formats including PDF, CSV, Parquet, JSON objects and more.

Baffle is the easiest way to protect sensitive data in the cloud in the AI era, now with capabilities that extend to the movement of that data to the cloud. Baffle delivers an enterprise-class data security platform that secures data stores for applications and GenAI with “no code” changes. The solution supports masking, tokenization, and encryption with role-based access control at the logical database, column-, row-, or field level. 

For additional information about Baffle, please visit: 

About Baffle

Baffle is the easiest way to protect sensitive data. We are the only security platform that cryptographically protects the data itself as it’s created, used, and shared across cloud-native data stores that feed analytics, applications, and AI. Baffle’s no-code solution masks, tokenizes, and encrypts data without application changes or impacting the user experience. With Baffle, enterprises easily meet compliance controls and security mandates and reduce the effort and cost of protecting sensitive information to eliminate the impact of data breaches. Investors include Celesta Venture Capital, National Grid Partners, Lytical Ventures, Nepenthe Capital, True Ventures, Greenspring Associates, Clearvision Ventures, Engineering Capital, Triphammer Venture, ServiceNow Ventures [NYSE: NOW], Thomvest Ventures, and Industry Ventures.

Follow Baffle on Twitter and LinkedIn.


Stephanie Schlegel
Offleash PR
[email protected]