Baffle Data Protection Services Enables “Hold Your Own Key” (HYOK) for Snowflake and Data Pipelines

March 22, 2021

Baffle Is the Only Solution Provider to Offer End-to-End Data Pipeline Security to De-identify Data Pipelined into Snowflake While Supporting HYOK 

SANTA CLARA, Calif.—March 22, 2021Baffle, Inc., a cloud data protection company, today announced that its Data Protection Services is now available to enable data de-identification with customer-owned keys for Snowflake Data Cloud. Without any code changes or performance impact on the user experience, Snowflake customers can now leverage Baffle’s transparent data protection layer to secure their entire data pipeline as source data is migrated to Snowflake and used for data analytics. The joint solution provides customers with a Bring Your Own Key (BYOK) or Hold Your Own Key (HYOK) capability to confidently move to cloud platforms and embrace privacy-preserving analytics.

As organizations race to migrate data to the cloud, they struggle to securely control the flood of that data, as well as manage the modern data pipeline. Baffle Data Protection Services supports the entire data pipeline into Snowflake’s platform by seamlessly de-identifying data as it is ingested and staged in the cloud and subsequently migrated to Snowflake, and selectively re-identifying data for authorized users, while enabling a customer-owned BYOK or HYOK model.

“Organizations continue to move their data to Snowflake’s platform,” said Tarik Dwiek, Director of Technology Alliances at Snowflake. “Appetite for employing a multi-cloud strategy for distribution of data is only growing, and Baffle offers a data protection service that can operate invisibly across clouds to broker data in a de-identified private or publicly viewable state.”

Snowflake gives data scientists, business intelligence and analytics professionals, and everyone who desires data-driven decision-making access to live and ready-to-query data from their ecosystem of business partners and customers, and from potentially thousands of data providers and data service providers.

“In the race to cloud-native analytics it becomes very difficult to protect data as it is distributed across more platforms, people and processes,” said Ameesh Divatia, Co-founder and CEO, Baffle. “Baffle’s cloud data protection instantly protects data as it is migrated through the data pipeline to multiple cloud storage, staging and analytics platforms. By combining the powerful Snowflake platform, which helps eliminate customers’ data silos, with Baffle’s transparent data protection layer, enterprises can eliminate complexity, close cloud security gaps, and ensure security keeps pace with the diversity of cloud data models.”

The Snowflake partnership is another example of Baffle’s commitment to expanding its cloud data protection strategy, allowing customers to maintain the high level of data security they need to stay competitive. For more information, visit


About Baffle

Baffle secures data in the cloud and when shared across the entire analytics pipeline with no performance impact on the user experience. Proven in large-scale environments, only the Baffle Data Protection Service de-identifies sensitive information with zero application changes so companies can responsibly move more data, faster, to the cloud for privacy-preserving analytics in artificial intelligence (AI) and machine learning (ML). Investors include True Ventures, Clearvision Ventures, ServiceNow Ventures [NYSE: NOW], Greenspring Associates, Thomvest Ventures, Engineering Capital, Industry Ventures, and Triphammer Ventures. Follow us on Twitter and LinkedIn.






Davida Dinerman

Look Left Marketing

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