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Baffle Launches Data Privacy Cloud to Enable Privacy Preserving Analytics on Amazon Redshift

Baffle and AWS

Baffle Is the solution provider to support full operations 

On encrypted and tokenized data

SANTA CLARA, Calif.—November 23, 2021Baffle, Inc., a cloud data protection company, today announced its Data Privacy Cloud supports privacy preserving analytics on encrypted and tokenized data for Amazon Redshift. Baffle provides seamless integration with Amazon Redshift, AWS Glue, and Amazon Simple Storage Service (Amazon S3) without any code changes or performance impact on the user experience. The initial release of the Data Privacy Cloud includes integration support with Amazon Redshift.

The Baffle Data Privacy Cloud runs on AWS Lambda serverless functions allowing companies to easily establish their own data protection services offering for application groups and business units to consume. AWS Lambda allows for virtually infinite scalability and exposes well-known developer interfaces for integration and support for any application.

Developers can quickly launch Baffle and invoke application calls into the Data Privacy Cloud to easily protect data using a cloud-scalable native service. The service offloads the work of integrating with key management solutions and integrates data-centric privacy and security methods into complex distributed service and data environments.

Baffle supports multiple modes of data transformation and privacy techniques—including tokenization, masking, and encryption—that evolve based on where data is in the analytics pipeline. Redshift customers can now leverage Baffle’s Data Privacy Cloud to secure every step of the data pipeline as source data is migrated to Redshift and used for data analytics.

“Many organizations treat security as an afterthought when moving data to a cloud data warehouse, as protection measures are often deemed complex and disruptive to business analytics efforts,” said Ameesh Divatia, co-founder and chief executive officer, Baffle. “Baffle’s Data Privacy Cloud helps address this challenge by offering a simple-to-use data protection service that organizations can run in their own virtual private cloud or private cloud. Baffle gives Amazon Redshift users the confidence to proceed with critical data analytics projects by ensuring their data is protected, no matter where it is in the analytics pipeline.”

Baffle’s support for Amazon Redshift and a broad range of other AWS services is another example of the company’s commitment to protecting data in the cloud, allowing customers to maintain the high level of data security and privacy they need to stay competitive. For more information, visit


About Baffle

Baffle protects data in the cloud via a “no code” and “low code” data security mesh. The solution provides universal data protection to secure data wherever it lives and as it is consumed in distributed data environments. With this security layer, companies can control who can see what data with no performance impact on the user experience. Proven in large-scale environments, only the Baffle Data Protection Service de-identifies sensitive information on the fly as it is processed in the cloud. With no application changes, security teams can move in lockstep with business initiatives to move more data and workload to the cloud, faster. Investors include Celesta Venture Capital, National Grid Partners, Lytical Ventures, Nepenthe Capital, True Ventures, Greenspring Associates, Clearvision Ventures, Engineering Capital, Triphammer Venture, ServiceNow Ventures [NYSE: NOW], Thomvest Ventures and Industry Ventures. Follow us on Twitter and LinkedIn.



Davida Dinerman

Look Left Marketing

[email protected]


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