Baffle Named to CRN’s 2017 Emerging Security Vendors

August 15, 2017

SANTA CLARA, CA–(Marketwired – August 15, 2017) – Baffle, Inc., developer of the first end-to-end database encryption solution, announced today that CRN®, a brand of The Channel Company, has named Baffle to its 2017 Emerging Vendors list in the Security category. This list recognizes recently founded, up-and-coming technology suppliers that are shaping the future of the IT channel through unique technological innovations. In addition to celebrating these standout companies, the Emerging Vendors list serves as a valuable resource for solution providers looking to expand their portfolios with cutting-edge technology. This year, for the first time, the list is divided into seven categories: Cloud, Data Center, Security, Big Data, Networking/VoIP, Internet of Things and Storage.

Baffle is pioneering a solution that makes data breaches irrelevant by keeping data encrypted from production through processing. Unlike other solutions that only encrypt data at-rest and in-flight, Baffle’s solution keeps data encrypted while it is being processed by databases and applications.

Baffle’s enterprise-focused EaaS product consists of BaffleShield™, a driver layer proxy that intercepts SQL commands between the application and the database and performs the encryption/decryption functions and BaffleManager™, a cloud-based control path that provides scalability, fault tolerance, and manageability of this service at all times.

“This impressive group of technology supplier startups is already disrupting the status quo, aggressively creating and innovating to meet the ever-changing demands of the IT market,” said Robert Faletra, CEO of The Channel Company. “CRN’s 2017 Emerging Vendors represent the next generation of IT change agents, producing a wide range of leading-edge products that solution providers should keep an eye on in the coming year and beyond.”

“Baffle delivers an encryption service that protects database contents at a column-level granularity,” said Ameesh Divatia, Baffle co-founder and CEO. “It is easy to integrate into existing enterprise workflows as there is no change required to the application, and all queries are executed in the database on AES-encrypted data.”

The Emerging Vendors: Security list will be featured online at

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About Baffle
Baffle has released the world’s first solution for end-to-end data encryption for early access. Baffle has the ability to protect data at all times from production through processing, including when in use, with a simple delivery mechanism to help any organization accelerate the migration of data stores and workflows to the cloud without compromising data security. For more information, visit

About The Channel Company

The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers and end users. Backed by more than 30 years of unequaled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace.

©2017. The Channel Company, LLC. CRN is a registered trademark of The Channel Company, LLC. All rights reserved.

Original article found here.